The men’s grooming train has left the station and brands of all sorts are working hard to capture their segment of the market. No longer embarrassed to talk about skincare, exfoliation, sun damage, or even beard moisturizing.
A.J Murray’s is a great example of how you can live in that artisanal space without becoming a hipster cliche. The branding and product design apparently hit the target for the urban, single-source coffee bean types, but does so without overdoing the stereotype. Just rough enough to feel masculine and practical enough to deserve a place in the bathroom.
2The item names and properties reflect exemplary impacts, like Ernest Hemingway, Amber Larger, Kentucky Bourbon, Sherlock Holmes, and Abraham Lincoln.
Exemplary Broadway buffs that we will be, we looked at the Sweeny Todd cleanser. It happens to be one of their most popular items, and with a mix of flavors and citrus notes, does without a doubt help us to remember an exemplary barbershop as they propose.
Another item that has a perpetual spot in our ordinary sack is their Orange Clove shea margarine lip ointment. Mixed with natural coconut oil, beeswax, and vitamin E, it’s mitigating and smooth without being gleaming or sticky.
We’ll see about testing out some of their other hair and skincare items, however, safe to say that they will probably abandon us feeling spotless, invigorated, and possessing an aroma similar to a man. Well done for folks from